Discuss the detail information of the movie Rossie the Riveter Essay

Examine the detail data of the film Rossie the Riveter - Essay Example The film clarifies about the life of a plant specialist Rosalind Warren, and the manner by which she battles to make due as a plant laborer during war time 1944. Evidently, the primary message of the film was to accentuation on the correspondence of sexual orientation and race and how ladies can function her way towards progress with her resolution and assurance. In this film the Rosie with her companion Vera Watson and two other male associates needed to share the last room which was accessible around, while working for a manufacturing plant. This film plainly depicts the sex and race financial matters through the character of â€Å"Rosie† and furthermore passes on how the legislature planned for convincing the American ladies to join the work power to improve the economy and furthermore to fabricate the lives of ladies themselves. The film was concentrating on the factor that sexual orientation is never an issue with regards to work, and, each individual reserved the privile ge to try sincerely and gain their occupation. The fundamental promulgation behind this film was to clarify the racial segregation, sex imbalance and efficient downturn during the World War II. The monetary status of the war time requested an upset and profoundly required a requirement for the ladies of the American culture to join the workforce. This procedure took numerous places of men as ladies involved positions which required manliness and mental fortitude as equivalent to male laborers. Here the film calls attention to the educational experience of Women in the war front and the procedure by which they approached to join the workforce contending with men. Here the division among people has been deleted to a significant level and female force is centered around. The customary picture of ladies is given a contort and her strengthening as a female force is featured and magnified. The Movie anticipated the working period of three dark ladies and two white ladies during the World War II mechanical transformation. The film shows that the racial and sexual orientation separation were put off from the psyches of American culture and correspondence was elevated to realize equity and rights to ladies in the general public. This activity of the administration gave a message to the open that ladies could deal with both home and calling at same time effectively. Rosie the lead character of the film needed to live with men alongside her female companion and this was not a simple assignment for ladies of that century, in which existed parcel of social restrictions on female. This film be that as it may, had escaped numerous women's activist students of history as the female characters of the film were embodiments of mental fortitude, assurance and positive reasoning. Also, the film demonstrated how the dark ladies can ascend in the general public as a specialist and home producer like different races without confronting any predisposition and partiality. The three dar k ladies and the two white ladies depicted in the film come for instance for the group of people yet to come to comprehend that the race and sex ought not be models with regards to work opportunity. Here in the film the cheerful dispositions, undying vitality, positive psyche and quality of ladies are featured in a significant way. These female characters in the film were amped up for working in a hazardous air and were anxious to bring in cash all alone to have an occupation. The female characters in the film took over employment which was done already by military men and this was a factor of wonder and motivation for the ladies in the general public. This could be the fundamental motivation behind why the character ‘

Factors thata effect health and well-being Essay

Elizabeth is furnishing her body with the vitality her body needs to perform well and prevail in her work through working out. Exercise gives incitement to the cerebrum. Incitement improves mind work, which will improve numerous things like learning new aptitudes and fixation. Additionally, individuals who remain genuinely dynamic as they age have a decreased danger of dementia. Elizabeth swims each Saturday with her youngsters. This is a case of the social advantages of activity. This could assist Elizabeth with having a positive mental self portrait and have positive confidence. Exercise additionally has numerous mental and passionate advantages. At the point when you practice endorphins are discharged in the mind Endorphins are the body’s common feel great synthetic compounds, and when they are discharged through exercise, your state of mind is helped normally. Too endorphins, practice likewise discharges adrenaline, serotonin, and dopamine. These synthetic compounds improve disposition. Endorphins are the body’s normal painkillers. The endorphins discharged during activity could assist Elizabeth with the torment she gets from her Ulcerative colitis. Through and through exercise will improve Elizabeth’s wellbeing, mental state and give incitement to her mind, which will assist her with a wide range of parts of life. Ordinary exercise is profiting Elizabeth’s physical, scholarly, enthusiastic and social wellbeing and prosperity. It is essential that she keeps up this positive factor in her life. Strong Relationships Elizabeth has numerous steady connections throughout her life. She has a caring family, a great connection with her accomplice and a steady gathering of companions. Research shows that sound and strong connections can decrease pressure and improve your general wellbeing and feeling of prosperity. The fundamental focal points of having steady connections are the mental advantages. By and large, individuals who have steady connections are less inclined to have emotional wellness issues. Elizabeth doesn't, and never has, experienced any emotional wellness issues. This might be on the grounds that she has individuals she can talk over any concerns or issues with. This will assist Elizabeth with adapting to things like pressure and sentiment of gloom. On the off chance that Elizabeth feels she has individuals she can trust and trust in she will be less inclined to let these kind of feeling gain out of power, she will have the option to face things before they become issues. In the event that Elizabeth didn't have such strong connections she would be in danger of enduring structure pressure, which would influence her physical wellbeing from various perspectives. Elizabeth victims from Ulcerative Colitis, and despite the fact that the reason for it is obscure, it is suspected that pressure can build side effects. So Elizabeth’s physical prosperity will be profiting by steady connections since it will help forestall pressure causing any flare up’s of her Ulcerative Colitis. Elizabeth’s scholarly improvement will profit since she will be more averse to go on vacation work, and she will be bound to partake in things that will animate her cerebrum, for example, work out. Discussion may likewise give incitement. Elizabeth will profit in ever part of her wellbeing and prosperity since she has great strong connections throughout her life.

MITs FPOP for Entrepreneurship

MIT’s FPOP for Entrepreneurship FPOPs are freshman pre-orientation programs, where you get to come to MIT a week early and learn about a specific aspect of MIT while getting to know the other freshmen in your program. Most (all?) departments have one, from Discover Nuclear Science Engineering to Discover Mechanical Engineering to even programs like Freshman Leadership Program or Freshman Arts Program. If only there was an FPOP for entrepreneurship So there I was, messaging a few friends about things and in one conversation we start talking about venture capital firms, which are companies that invest money in startups in the hopes of greater returns. I mention how I really want to do part-time work for a VC firm this fall and he offers to email intro me to one that he knows. In that email though, he also asked the VC if he was available for a luncheon for incoming MIT freshmen on Thursday. Intrigued, I asked my friend what the luncheon was for and he told me the Discover Entrepreneurship and Leadership Program. So there is an FPOP for entrepreneurship! I looked up their website to find out their schedule, Techstars, MassChallenge, Cambridge Innovation Center, Restar Ventures, Clean Energy Council, Boston Science Museum, Martin Trust Center, MIT $100K, Startlabs, Sloan, [emailprotected], E-Club, Sloan Business Club, MIT Venture Mentoring Services, MIT Technology Licensing Office I thought to myself, I just spent this past semester getting to know pretty much every single one of the groups on that list! I have to be involved. I emailed the students in charge of the DEAL program, and they graciously let me tag along and help out. I helped them set up some tours and get judges, and generally just mentored the freshmen with any questions they had. It was a great experience. Towards the start of the program, we had venture capitalist Philippe Schwartz give a talk on growing companies while living in Israel, Europe, Asia, and the US. He is now a partner for Square Peg Capital in Boston, and he gave the freshmen a run-down of interesting industries and opportunities in the upcoming years. We also had Krishna Gupta from Romulus Capital come in and speak. Krishna went to MIT as undergrad (dual major in materials science and management) and he actually started Romulus while in school. He spoke on currently popular technologies like artificial intelligence and virtual reality, and he quoted Amaras law: We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. My favorite story from him was when he told us about his friend who started Levant Power. They would sit in the student center, chatting about Levant, and his friend was really worried that they would go bankrupt. But they eventually developed one of the most advanced forms of active suspension technology and went on to receive offers from major car companies. To think that these two amazing companies where started over conversations at a food court where I eat my lunch every day is incredible. We listened to the MIT startup mDoc, a digital health company that focuses on Sub-Saharan Africa. Digital health is the convergence of programming, research and technology to craft more effective healthcare. mDoc uses mobile and web platforms to bring better care to terminally ill and fight off chronic diseases. Co-founder and CEO Laura go a degree in mechanical engineering at MIT and later a Masters in Public Health from Emory University and her MD and MBA from Yale, while her co-founder Imo Etuk went to Temple University for electrical engineering and got an MBA from NYU Stern. Thats a lot of degrees between the two of them, and these guys know what theyre doing. At the Martin Trust Center, entrepreneur-in-residence Nick Meyer gave a talk on the balancing MIT life with starting a company. Having started and exited six companies himself, Nick is no stranger to startups. His first company was started in high school and was an online game called Kings of Chaos that attracted over 10 million page views a day and hundreds of thousands of daily players. He even told us about how he used to sit in the back of the lecture hall at one of his MIT classes and could see at least three people playing his game. He told the incoming class about the entrepreneurship resources available to students today and how they are exponentially so much more than were available even just ten years earlier when he was at MIT. On Thursday we went to the Cambridge Innovation Center and Venture Cafe, two more co-working spaces. We took a tour around CIC and then listened Rony Sellam, CEO of  InsideTracker. InsideTracker pulls the results from your recent blood tests and analyzes your specific key biochemical and physiological markers. After a while it gains an understanding of how your body actually responds to different foods. For example, some people absorb certain nutrients better than others and some function optimally with lower levels. InsideTracker creates a personalized plan to help you optimize your health based on your own body instead of the one diet fits all model. The view was also really nice. On the last day (today) were the final presentations, as the freshmen were hard at work over the course of the week building out business plans for new technologies. Our two judges were Rafael Lazo and Brian Truong. Rafael got his masters at MIT in engineering management and is now the founder of Worcester Fluids Technology in central Massachusetts. His company studies different fluids technology (like oil lubrication, water cooling, hydraulics) and conducts research to design more efficient processes for those systems. Brian is a Harvard 2015 grad and founded HelloToken, a service that replaces website ads with surveys, letting you pay with data as an alternative to the popular ad service and subscription models of monetization. Just this year he also won a Thiel Fellowship. The final projects were a page-to-braille scanner, a solar-powered phone charger built into backpack, an app reduces the headache it takes to find parking, a fitness app that creates personalized workouts, and a service that could intelligently improve emails not only in grammar and spelling but in content. So many mouthfuls of accomplishments amongst all of the amazing DEAL students and guests. I learned so much from everyone myself, I cant imagine what it must have been like for the freshmen. Thanks to the staff for putting this together and the students for being great. Excited for next years.

Essay The Jilting Of Granny Weatherall and A Worn Path

The short stories, â€Å"The Jilting of Granny Weatherall† by Catherine Anne Porter and â€Å"A Worn Path† by Eudora Welty, have many similarities as well as differences. Both stories have a simple plot with a theme that is symbolic of their lives. These stories include great characterization, description of elements in the stories, and the point of view. Granny Weatherall is characterized as a very old lady who is extremely stubborn and bedridden. Granny Weatherall is a sickly old lady in denial. She believes that she is not sick although she is lying on her deathbed. Her life consisted of two men and her children with them. Granny Weatherall remembers her first love, John, leaving her at the altar. She later marries George who she has many†¦show more content†¦Phoenix, on the other hand, was a selfish manipulative old woman who had an obsession with power. She was on a journey through the woods to the city, where she had many encounters. When Phoenix encounters the hunter she steals the money that falls out of his pockets. She always seems to want something for her troubles. However, later in the story while in the hospital, Phoenix has a totally different personality. She seems to have no guilt for the actions she makes. The elements of both stories include a simple plot with a them that is symbolic of their lives. In â€Å"The Jilting of Granny Weatherall† the plot is granny Weatherall lying in her bed remembering her life before she dies. In â€Å"A Worn Path† the plot is Phoenix Jackson walking down a worn path trying to get to the city. The memories of Granny Weatherall are all symbolic of her life flashing before her eyes or death. The journey on the worn path, of Phoenix is symbolic of her life and how hard it has been. . The points of view of the stories are very different; however, the two stories are similar in that they both are first person narratives. â€Å"The Jilting of Granny Weatherall† is told by her, but is her reminiscing her entire life just before she dies. Granny Weatherall is having flashbacks, which represent her past life leading to a new infinite one. â€Å"A Worn Path† is told by Phoenix Jackson. This is just the story of her encounters on they way to the city. Phoenix is telling the story as she goes alongShow MoreRelatedEssay on A Worn Path and The Jilting of Granny Weatherall2175 Words   |  9 Pages In the short stories A Worn Path by Eudora Welty and The Jilting of Granny Weatherall by Katherine Anne Porter, both women overcame several obstacles. In A Worn Path, Phoenix Jackson faced obstacles such as her age, physical challenges, and how others viewed her. Granny faced obstacles such as dying, feeling betrayed by her children, and disappointment in her love life. In A Worn Path by Eudora Welty an elderly African American woman named Phoenix Jackson picks a cold December day to make yetRead More Comparing Death in The Jilting of Granny Weatherall and A Worn Path599 Words   |  3 PagesComparing Death in The Jilting of Granny Weatherall and A Worn Path Death is not something to be feared, but faced with awe. Although, by nature, aging and death are merely facts of life; a loss of hope, the frustration of all aspirations, a leap into a great darkness, and the feelings of fear and anguish. Phoneix Jackson of Eudora Weltys A Worn Path and Granny of Katherine Anne Porters The Jilting of Granny Weatherall face these inevitable signs of aging and death. Phoenix Jackson, anRead MoreA Worn Path: Obstacles2213 Words   |  9 PagesIn the short stories A Worn Path by Eudora Welty and The Jilting of Granny Weatherall by Katherine Anne Porter, both women overcame several obstacles. In A Worn Path Phoenix Jackson faced obstacles such as her old age, physical challenges, and how others viewed her. Granny faced obstacles such as dying, feeling betrayed from her children, and disappointment in her love life. In A Worn Path by Eudora Welty an elderly African American woman named Phoenix Jackson picks a cold December day

Essay on Racism in the Film Remember the Titans - 839 Words

In the movie Remember the Titans there are many lessons that every person should learn in their life. One of the most important lessons is that of racism. In this day and age some people believe that racism is over because there are no longer any slaves, some people believe that there is still racism but that it is ok. I believe that those people would benefit a great deal from seeing this movie. I know that there is still racism, I also know that it is not ok. There is a scene in this movie where the coach takes the team on a long run in the middle of the night. They end up at the break of dawn at a cemetery. The coach tells the young men of the battle that was fought on that ground. He told of the blood shed on those grounds that†¦show more content†¦In this world we learn just about all of our beliefs from our parents, right or wrong. So many people grow up wanting to change the world, but they never figure out how to do it so they give up. Gerry and Julius developed an amazing friendship built on trust and respect. They learnt to appreciate the meaning of trusting a man?s soul rather than their color. They worked to overcome the racial issues and heal the conflict. In the beginning Gerry and Julius would not acknowledge one another, they were like enemies. When they looked at each other it was with revulsion and fear. They both lived their own separate lives with their own kind and did not want to bond with the others. If they did join with another race it was like a crime. They treated each other with such ignorance and hatred. They couldn?t stand each another and hated the way the other one acted. When both Gerry and Julius found out that they were going to be in the same football team they didn?t want to consider the They were both so narrow-minded and stubborn which resulted in neither seeing the other side of things. It seemed impossible for these two players to become friends and forget about their racism. The closer they became the more they forgot about their differences and the more they defended their friendship. They were too determined to let their teammates hold them back. As a result they both ended up playing football. When Gerry and Julius consideredShow MoreRelatedRemember The Titans By Gregory Allen Howard Essay1207 Words   |  5 PagesRemember the Titans is a 2000 non-fiction set in the early 1970’s. This well-known film would feel familiar to anyone that has ever seen a racially divided group or team dealing with the dislike from the public. For example, the film Hoosiers and Miracle on Ice. Remember the Titans was about a renowned football team that was dealing with segregation. T.C. William High School’s board was forced to have blacks infiltrate an all-white school. The foundation of footballs great tradition was put to theRead MoreRemember The Titans Racism Analysis859 Words   |  4 Pages ¬******DRAFT****** To What Extent Did the Titans Success Eliminate Racism in The Community? Discuss. Remember the Titans, directed by Boaz Yakin, is a movie set in the early 1970’s that focuses on the ways in which a particular school, where black and white students are forced to integrate, reduces racism in the community. This reduction in racism is mainly the result of the success of the School’s football team, the Titans. Yakin uses numerous film techniques throughout the film such as lighting, camera shotsRead MoreFilm Analysis Of Remember The Titans1023 Words   |  5 Pages Remember the Titans Introduction Remember the Titans directed by Boaz Yakin, is an inspirational feature film that retells the true story of a high school football team that overcame racism to win the football championship. Set in Virginia during the forced integration of high school districts in the American south, the film explores the idea of racism, friendship and communication in sports through the use of camera shots and angles, props, body language and juxtaposition. YakinRead MoreHow Three Movies Represent What We ve Learned And Read Up On Throughout This Semester977 Words   |  4 Pagesbe using in this paper is called Django. The second movie that will be explained in this prompt is Remember the Titans. In addition, all of these films, key in on all of the terms that we’ve learned and read up on throughout the semester. The film, Django, where star actor, Jamie Foxx (Django), plays the role of a slave in the rural south, two years before the civil war. in the beginning of the film, Django ends up getting captured by Dr. King Schultz, a German bounty hunter, who saw the slaves,Read MoreEssay about Remember the Titans: Movie Review1011 Words   |  5 PagesRemember the Titans Movie Review The arrival of African slaves, sold in the plantations of colonial America, definitely triggered a superior-inferior relationship and mentality between â€Å"the whites† and â€Å"the blacks†. This present-day culture, resulting from a society of masters and slaves, has struggled against central concepts deeply rooted in the nations past .With strong cultural values on racial discrimination, the path towards the concept of racism in America was a vital moment in the courseRead MoreMoral And Rhetorical Analysis Of Remember The Titans913 Words   |  4 Pagesthis speech is ‘Remember the titans†. Remember the titans is a 2000 American sports film directed by Boaz Yakin. It follows the real life journey of a newly appointed African American coach and a high school team on their first season as a racially diverse unit. Throughout their journey, they are faced with many moral and ethical dilemmas such as peer pressure and racial differences. Textual structure and Visual features such as camera angle and dialogue are included in this film to evoke strongRead MoreRemember The Titans Film Analysis1202 Words   |  5 PagesFilm Analysis Paper: Remember the Titans This paper will analyze the film Remember the Titans through a social psychological perspective using principles that are depicted throughout the film. This film takes place in Virginia during the segregation years. One African American coach is picked to be head coach at a school in the suburbs. His team is forced to play with another team that is all white males. Both coaches and players have to go through many difficult trials and tribulations. At firstRead MoreMoral Dilemmas In The Movie Remember The Titans897 Words   |  4 Pagesright or wrong whilst a moral dilemma is when one is called to take action that violates their values. The film that I will be analysing is ‘Remember the Titans’ a film directed by Boaz Yakin. One of the moral dilemmas characters in the film face is whether they decide to cooperate with the other race when they are forced to merge. One of the ethical dilemmas that characters face in the film are decisions that need to be made to stop the t own from an uprising. This essay will cover the textual structuresRead MoreAnalysis Of The Movie Remember The Titans 1538 Words   |  7 PagesRemember the Titans is a classic movie about one black-populated high school and one white-populated high school who are forced to integrate into one school/football team in a suburban town in Virginia in 1971. Neither races are obliging to this rash decision being enforced but there was nothing to be done about it. The 70’s were a very difficult time to be a minority especially for African Americans, which is what led to many problems and struggles not only throughout the school, but specificallyRead MoreRemember The Titans Is A Classic Movie1567 Words   |  7 PagesRemember the Titans is a classic movie about one African American-populated high school and one Caucasian-populated high school who are forced to integrate into one school/football team in a suburban town in Virginia in 1971. Neither races are obliging to this rash decision being enforced but there was nothing to be done about it. The 70’s were a very difficult time to be a minority especially for African Americans, which is what led to many problems and struggles not only throughout the school

Explain the Purpose of Hermeneutics Free Essays

The primary need of Hermeneutics is to determine and understand the meaning of Biblical text. The purpose of Hermeneutics is to bridge the gap between our minds and the minds of the Biblical writers through a thorough knowledge of the original languages, ancient history and the comparison of Scripture with Scripture. Through Hermeneutics, Biblical Interpretation can be achieved in three ways; historically, the message and the doctrine. We will write a custom essay sample on Explain the Purpose of Hermeneutics or any similar topic only for you Order Now The Bible is totally authoritive and inspired by God, however is it propositional or not? To be propositional means that God reveals certain truths at which we respond in accepting these truths. These certain truths may be found in scripture, creeds and or the teachings of the church. Non-propositional approach emphasise God revealing himself at which we respond with faith being a personal belief in God, resulting in us developing specific ideas and or propositions about God. A non-propositional view believes the Bible is a source book of many different accounts of human response to the divine. In Hermeneutics, there are three, among many, significant schools of thought which we are principally concerned; fundamentalism, liberal approach, and traditional interpretations of Scripture. Fundamentalism was first used in the beginning of the 20th century, whose aim was to preserve what they saw as the ‘fundamentals’ of the Christian faith from being eroded by liberal thinking. The fundamentals included the following beliefs; the divinity of Jesus; meaning he was fully God, that God’s ultimate judgement and the existence of heaven and hell and the physical resurrection of Jesus, among others. Fundamentalists believed in the doctrine of plenary verbal inspiration, this is the understanding that, the Bible is the actual word of God to the extent that it was dictated by God, word for word, to the people who wrote it down. To the fundamentals, the Bible is seen as being ‘inspired’ or ‘breathed’ by God in a direct and ‘unmediated’ fashion, meaning the actual writers of the Bible are just conduits and God is the actual author as it is God’s words that they are included, and so God is the words of the writers. Fundamentalists would declare that their view of the Bible can be found in the words of the Bible itself. Similarly Fundamentalists may argue that the Bible itself makes a clear statement of its own dependability. Since the Bible is regarded as being entirely the work of God and that God is the author it is inerrant meaning it can never be changed, questioned or challenged, to do so means you’re challenging God himself. With this idea that the Bible goes without error goes beyond the concept that it is with theological error. Rather the belief of inerrancy includes freedom from geographical, historical and scientific error as well. The second school of interpretation is Liberalism. This grew out of the discussion amongst rationalism and authoritarianism. The Liberal system of Hermeneutics suggests that the modern mentality was to govern someone’s approach to scripture, such as, if anything was not in harmony with ‘educated’ morality, it was rejected, for example Biblical concepts such as hell, sin and depravity as they offend moral sensitivities, and could not believe that their God could punish them in such a way. The Liberal method of Hermeneutics allows the Bible to be open for criticism like any other scripture, for example, miracles are not always to be accepted as they are not of certain truths and are not scientific. Another approach the Liberal system suggest is that the scripture’s text itself could be rearranged, for instance in authoritive order the law comes first however it may be argued that shouldn’t it be ordered by the times in which they were written? The reason behind this approach is that the Liberal method rejects all forms of inspiration. For a Liberal interpreter of the Biblical, the concept of revelation is redefined to mean human insight into religious truth. One of the consequences of the liberal school of interpretation is that the content of doctrinal and theological are not binding, this results to the belief that religious experience is therefore fundamental and that theology is an afterthought. The Liberals believe that the writers of the Bible accommodated their recipients and hence the Bible is not binding on us. Non propositional theology is often favoured by liberal theologians because it places the emphasis on human experience and rationality. The third school of interpretation is Traditionalism. Traditionalists maintain that the Bible is full of truth, God is revealed within the Bible and that it is inspired by the Holy Spirit. One of the key characteristics of their approach to the Bible is its emphasis on the need to understand the nature of the different types of literature within the bible. However, traditionalists would not accept the fundamentalist’s notion of inerrancy as many would acknowledge that there are mistakes in the Bible. These are seen as a reflection of both the historical context in which they are written and the human fallibility f the authors. As with Liberals, traditionalists believe that some aspects of the Bible need to be reinterpreted for today. Traditionalists place a lot of emphasis on the process of exegesis. However, after establishing the intended meaning of the author the next step in the traditional approach is the question of how it should be applied to Christian today. However, whereas fundamentalists believe that the true meaning of a text should be clear to each reader; traditionalists believe that exegesis is more of a complex process. Another characteristic of the traditionalists is that they are open to a range of different forms of scholarship, for instance, open to forms of textual and historical analysis. However unlike the liberal approach such scholarship is generally used to support conservative positions. Unlike fundamentalists, traditional approaches appreciate both the human involvement in the authorship of Biblical books and the historical/literary process through which the books were developed. However, although they acknowledge this human and historical process they do see it also as inspired by God as they recognise that there is something distinct and authoritive about the canon of scripture. Hermeneutics is the science, as it is guided by rules, and the art, the application of these rules, of Biblical interpretation. The description of Hermeneutics as the ‘art of understanding’ comes from a 19th century theologian, Fredrich Schleiermacher. In interpretation, we approach a text, with either, some kind of prior understanding, prejudgement or a pre-conceived idea in order to read out of the text, known as exegesis. Or openly reading the text, to discover something about it which we would not of known before, known as eisegesis. Eisegesis, is most faithful to text, as you have no opinion on the text at hand, however this is also most confusing as it results in a variety of information. One major scholar, as mentioned, is theologian Friedrich Schleiermacher, a founder of modern Hermeneutics, which within his work Biblical teachings are emphasized. Schleiermacher was the first person to introduce a philosophical theory of interpretation, which is appropriate to the Bible along with other texts. He emphasized the affective or emotions as a source of religious experience which is ultimately different from the purely rational approach of philosophy. Schleiermacher also argued that what makes Christianity very special is the historical event of Jesus whose life was one of perfect God-consciousness. It is this which the early authors attempted to capture in their writings. Schleiermacher believed that as religious propositions can only be made known through language the role of Hermeneutics is to unlock the original experience. Using Kant, Schleiermacher argued that the mind seeks to organise different experiences, which can be seen in the different categories or styles of literature contained within the Bible. One of the purposes of hermeneutics for Schleiermacher is to therefore ensure that the right literary genre is applied to the text. Another major scholar along with Schleiermacher is Paul Ricoeur a great philosopher of the 20th century. Unlike Schleiermacher Ricoeur argued that the author is not important in interpretation of texts, only the reader as he develops a view of the world which is enriched and enhanced through his engagement with the text. Ricoeur established between semantic meaning, what the text says, that can me verifiable and the symbolic meaning, what the text means. It is this symbolic meaning which is the purpose of hermeneutics, as symbols go beyond language to the world itself and to human truths and human experience. Ricoeur argued that in modernity the message of symbols have been forgotten, so the hermeneutical task is to restore the original meanings to symbols. Hermeneutics is therefore the philosophy of finding meaning in life; language not only conveys meanings but Meaning of existence. The world itself, it can be argued, may be considered a text in which we can find the meaning; however the advantage of a written text is its existence which makes it independent from an author and his culture therefore allows us the freedom to question it but to also be questioned by it. However we do not need to believe in the world that the symbols of the text refer to, but we can participate as we have the imagination to do so. Therefore the goal of hermeneutics is the understanding. How to cite Explain the Purpose of Hermeneutics, Essay examples

Thomson Airways External Analysis

Question: Discuss about the Thomson Airways for External Analysis? Answer: External Environment Analysis Introduction The role of strategy is supreme while running any business. The strategy decides the structure and process of a business and sometimes the structure and process of the trade also picks the strategy of the trade. The present report studies the external environment affecting the Thomson Airways. It may be noted that Thomson Airways is one of the top companies in the aviation sector in UK(Lundgren, 2015). This company was used for the previous version of the assignment, and the present assignment is continued with the same company. This report critically analysis whether current strategy of the company is still relevant with the changes in the aviation industry. PESTEL Analysis Political There is no significant change in the political environment. The political environment is as stable as it was last year(BusinesWeek, 2015). Economical The world economy has witnessed a decline in past few months(Ahenkora Peasah, 2011). With the collapse of the China share market and a constant deterioration in the value of the currency of Australia and several Asian countries the purchasing power of these customers has reduced. Which may not a good thing for the aviation industry as such? However, the good news is that the price of petroleum products including the aviation fuel has declined significantly in the past few months. This reduction in the petroleum price will help the airline to reduce its operating cost. The operating cost as a percentage of sales revenue was 101% (313/310) for the year ended 2014 and was 97% (892/918) for the year ended 2013. Thus, the economic conditions are favoring the airline as it will be able to reduce its operating cost. Social There has been no significant change in the social condition of UK. However with the increased terrorist activities in the world and increased threats, airlines have to take special care of the security services while check in and while boarding the passengers. This will cause company to spend more in technological sector and administrative services in form of recruiting more security personnel. This also increases the risk to the company as if there is any default in the securities measures; it will send a wrong impression in the eyes of customers. This year may provide more sales lead to the airline industry due to Olympic 2016(PWC, 2015). Thus, each and every airline will focus on getting more sales from the flights to Brazil Olympics. Besides that the image of Thomson Airways is of an airways company which provides high-class services. The emergence of infectious disease such as Jika virus may have a negative impact on the sales of airlines companies. Thus companies needs to include this factor while amending its strategy for attracting more sales. Technological The aviation technology has remained same for past few decades and company is not expected to incur cost on this front. However there are modern aircrafts which are more fuel efficient and thus can reduce the operating cost for the airline(Guardian, 2016). Purchasing new aircraft will require additional funds and this is possible if the company is able to get debt from financial institutions or go for a public subscription. With the development of Internet and advent of smartphones there is huge scope for the company to sell the tickets through online channels and attract the customers. Now a days most of the customers purchase the tickets online, and it is necessary to focus on the online market(Saunders, et al., 2012). Even in online market people prefer purchasing the tickets through the mobile app. Hence, if the company can sell more and more tickets with the online platforms such as websites, iOS apps, Android apps than it will be beneficial for the company. Environmental The industry position in respect of environment is unchanged(WAW, 2014). The future trend may be using the bio fuel but in recent few years it may not be possible to replace the traditional aviation fuel with the bio fuel. However now days the sustainability and the environment safeguard practices of a company are important and are given high value by various stakeholders. Legal The tax rates may keep on increasing in coming years and this may create problems for the company(BATA, 2015). However, the plus point of the company is that during past two years company suffered losses and it was able to carry forward these losses to next accounting years. PORTERs Five Forces Buyer Power The buyers are looking for the airline which provides bests services for lower price. Thus, there is a sort of price war among the companies. However some of the companies can charge a premium price for business class seats(Ferrell Hartline, 2010). The position of Thomson Airways is strong in the aviation sector at UK and it is the third largest service provider. However, the customer expectations are even increasing in each industry and also in airline industry. Now customer needs more safety feature in air travel. However this field is still ignored by some of airlines(CAA, 2016). Thomson can make this a unique selling point and the management can work in this direction. Threats of Mobility It is easy for the new companies to provide a cheaper priced tickets to capture market share(Bigler Williams, 2013). Now a days there companies are providing cheap tickets for the tickets which are booked well in advance. Threats of Substitutes Thomson Airways is an established company and it is providing services at competitive prices. If Thomson Airways can continue this trend than it will be able to retain its market share and may attract more customers. Industrial Rivalry There is high competition in this aviation sector and the same trend is expected to continue in the coming future also. Thomson Airways need to take initiative to retain its market position(Parker, 2013). As the price of the air tickets is reducing, companies need to go for cost reduction and cost management. Supplier Power As the Thomson Airways is in service industry the dependability of the supplies is relatively on the lower side. Besides that investment in the technology has reduced the bargaining power of the suppliers. Strategic position and Value proposition Thomson is positioning itself as a company which takes care of customers. A value proposition originates how a company satisfies the customer desires(Cravens, et al., 2009). Thomson Airways is looking for both economy class and business class passengers. The management took care of customer requirement of easy of booking the tickets and launched its online platform and smartphone apps. Relevance of current strategy SAFE Tool Suitability The current strategy of the company focuses on the technological innovations and system development which results in a better user experience for the customers(K., 2016). The app developed by the company is working well as it provides a comfort to the customers to book the tickets and check other relevant information from their smartphone itself. It appears that the company is moving in right direction. The more company invests in the technology, more it will help the customers and it will increase the goodwill of the company. Company has a number of brands and thus a good mobile app may help the customers choose the most suitable product and this may result in increased revenue for the company. The present strategy is definitely in line with the opportunities available to the company as more passenger may available due to various events in the year 2016 such as Olympics. The focus on the technological innovations such as customer friendly websites and smart phone does not require a massive cash outflow. The requirement of low cash outflow to enhance customer experience, supports the poor financial condition of the company. Acceptability The new strategy of the company is to maintain its sustainable position in the market with the help of new services such as holiday planning. This strategy is very much relevant to the current market position. This strategy also meets the expectation of the stakeholders. The business of the company showed a downward trend in past few years. Hence the stakeholders expects that the company is back on track as soon as possible. This strategy is poised to bring the company back on track without making huge investments in assets and technological innovations. The risk associated with the present strategy is moderate as company is not going to lose much on its investment if the present strategy fails. The return expected by adapting this strategy is much more as compared to the investment ought to be made to implement this strategy. Feasibility This strategy is very much feasible due to requirement of relatively low investments. It may be noted that the fuel cost has declined worldwide and this has helped the aviation sector as input cost has declined. Thus the company can save good chunk of money due to low price of aviation cost. This money can be used to invest in the technological innovations such as development of mobile friendly websites and smart phone apps. Balanced Score Card Strategy Example Key Performance Indicator Financial Perspective Net Profit Margin The profit margin of the company has shown a declining trend. This is an indication of the present position of the company. However company has good relationship with banks and there is no shortage of funds at any time. Customer Perspective Passengers Billed The passengers billed has shown a declining trend. Internal Perspective Assets Strength Company has invested in technology and the number of customers which are booking the air tickets from mobile app is on the rise. Future Perspective Use of technology Company has developed user friendly websites and smart phone apps. Company is putting heavy reliance on technology. TUI website is one of the top websites in relation to the aviation sector. Thomson Airways focuses on the customer preferences and this is the main strategy of the company(Bryman Bell, 2015). The company is focusing the expanding its business through the demand of existing customers. Conclusion The upcoming few years will be of great importance for the aviation sector. While the reduced cost of the aviation fuel can be seen as boon to the aviation sector it is up to the government whether it passes on this benefit to the companies or increases the tax on the fuel cost. Another important strategy is to provide an excellent user experience to the customers. Thomson Airways is doing this on both fronts, i.e. flying services and ground services. To improve the user experiences of customers, company has developed online platforms and apps for the booking of the tickets and providing various other services. The company should look for new ways of cost reduction(Neuman, 2011). This can be done by purchasing modern aircrafts which are more fuel efficient and reducing the administration costs. However, management should ensure that the cost reduction does not affect its brand value. Thus, the strategy of the company appears to be good on paper but whether it actually works in real business situations, will be witnessed in upcoming years. The company should constantly monitor where the solutions provided by its online platform and makes necessary changes to it. Besides that company strategy appears to be alright. Hence it is recommended that the company should continue with the current policy. References Ahenkora, K. Peasah, O., 2011. Crafting Strategy That Measures Up. International Journal of Business and Management , 6(19), pp. 278-284. BATA, 2015. UK tax on flying cost passengers over 3.1 billion last year. [Online] Available at: https://www.bata.uk.com/01/uk-tax-on-flying-cost-passengers-over-3-1-billion-last-year/ [Accessed 18 Feb 2016]. Bigler, W. Williams, F., 2013. WORLD-CLASS STRATEGY EXECUTION THROUGH ON THE JOB LEADERSHIP DEVELOPMENT. Business Studies Journal, 5(1), pp. 95-104. Bryman, A. Bell, E., 2015. Business Research Methods. 3rd ed. London: Oxford University Press. BusinesWeek, 2015. Company Overview of Thomsonfly Ltd.. [Online] Available at: https://host.businessweek.com/research/stocks/private/snapshot.asp?privcapid=22515952 [Accessed 28th Feb 2016]. CAA, 2016. UK aviation market. [Online] Available at: https://www.caa.co.uk/Data-and-analysis/UK-aviation-market/ [Accessed 18 Feb 2016]. Cravens, D., Piercy, N. Baldauf, A., 2009. Management framework guiding strategic thinking in rapidly changing markets. Journal of marketing management, 25(1-2), pp. 31-49. Ferrell, O. Hartline, M., 2010. Marketing Strategy. s.l.:Cengage Learning. Guardian, 2016. Pilots' union calls for laser pointers to be classed as offensive weapons. [Online] Available at: https://www.theguardian.com/world/2016/feb/15/pilots-union-calls-for-laser-pointers-to-be-classed-as-offensive-weapons [Accessed 18 Feb 2016]. K., M., 2016. Management Strategies for Global Businesses. Global Business Strategy, pp. 21-40. Lundgren, K., 2015. Thomson Airways Mulls Hawaii, Perth Routes as 787 Extends Reach. [Online] Available at: https://www.bloomberg.com/news/articles/2013-06-21/thomson-airways-mulls-hawaii-perth-routes-as-787-extends-reach [Accessed 21 Feb 2016]. Neuman, W., 2011. Social research methods: qualitative and quantitative approaches. London: Pearson. Parker, A., 2013. Airlines pledge to carry on flying Dreamliner jets. [Online] Available at: https://www.ft.com/intl/cms/s/0/ca89aebe-ec90-11e2-8096-00144feabdc0.html#axzz41THEINRM [Accessed 22nd Feb 2016]. PWC, 2015. 2015 Aviation Trends. [Online] Available at: https://www.strategyand.pwc.com/perspectives/2015-aviation-trends [Accessed 18 Feb 2016]. Saunders, M., Lewis, P. Thornhill, A., 2012. Research Methods for Business Students. 6th ed. UK: Prentice Hall. WAW, 2014. Performance Management Strategy, Design and Implementation. [Online] Available at: https://www.worldatwork.org/adimLink?id=35181 [Accessed 18 Feb 2016].

SMP Iceberg Vodka

Introduction The basis of this report is to analyze the general marketing strategy of the business organization. The report also outlines the fundamental steps for the application of strategic marketing. The external and internal threats are also analysed.Advertising We will write a custom report sample on SMP Iceberg Vodka specifically for you for only $16.05 $11/page Learn More A comprehensive analysis of the basic market factors is important. This report acknowledges this significance and analyses various market factors that have influence on market performance. An examination of the historical background and the general corporate strategy for the corporation is important. It is eminent that the various strategic marketing principles are appropriate. Particularly, this is applicable in the design and implementation of strategic marketing plans. The potential challenges require an adequate analysis (Fernando 2010, P. 14). Ideally, it is part of the nee ds assessment. Needs assessment is pertinent in the development of a successful marketing approach. The development of a possible marketing mix is important. The report includes the analysis and proposal for the most applicable â€Å"4 P’s† of marketing. Other limiting and promoting factors require a proper analysis. These might include the consideration of legal and ethical issues that have the capacity to manipulate the general business performance. Any comprehensive strategic marketing plan must present the basic expected benefits. The analysis of these expected benefits must be eminent, considering the disparities between different strategies applicable in marketing. Perhaps, it is vital to note the historical background of this business organization. The company achieved a state of incorporation by 1994. The corporation has a remarkable and explicit record of accomplishment of performance (Foley 2007, P. 29). Principally, this is notable from 1995 during the launc h of their internationally acclaimed iceberg vodka. The initiative seems sustainable relative to other potential competitors. This is evident within the international and domestic contexts.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Generally, the utilization of the domestically grown corn in Ontario increases the easy availability of crucial raw materials. The business organization has steadily risen in the competitive bracket within the global market. The company continues to excel amidst the increased competition (Joseph 2010). There are other several and diverse limiting factors that face the company. The increased level of technology, transformations in the media industry and globalization impacts are eminent. Individuals and other relevant consumers of the product have also changed their tastes and preferences. The companies have to adopt strategic marketing plans in order to be more competitive and establish powerful brands. In this context, there is an urgent need to identify the various market segments. Apart from this, comprehensive analysis of the important and other influencing market elements is critical. The Statement of Fit with Corporate Strategy An appropriate corporate strategy is important for effective performance. Business organizations must appreciate the need to adopt and practice efficient organizational policies. This is vital in the present competitive global and domestic markets. Marketing is an activity or process that involves diverse initiatives aimed at improving the level of sales (Johnson, Scholes Whittington 2010, P. 10). It may involve he creation, communication, dispensing and even the exchange of certain offerings. These offerings must have specific values. Particularly, the values must be important to the various customers, the general clientele as well as other important parties within particular societies. The processes i nvolve both the science and art. Therefore, it must follow a specific channel, procedure or strategy. This explains the significance of development of a significant marketing strategy plan.Advertising We will write a custom report sample on SMP Iceberg Vodka specifically for you for only $16.05 $11/page Learn More The term strategy may mean or relate to the method in which any business entity or organization performs its basic processes. For instance, it may refer to how these organizations have the capacity to determine and fill an existent gap. Such gaps must be appropriate in the utilization of a specific opportunity. A strategy also helps to mitigate eminent risks notable within the external and internal business environment (Dransfield 2001, P. 34). It is important to note that the efficiency of any strategy depends on diverse factors. For instance, it may relate to how sufficient a given organization has the potential to unearth its resource limit ations. Canadian ICEBERG VODKA Corporation must adopt a corporate strategy that is capable of enhancing its level of competitiveness. A critical analysis of the Canadian ICEBERG VODKA Corporation’s strategy indicates considerable lessons (Joseph 2010). Evidently, various loopholes and benefits emanate from the corporate strategy. The historical analysis of the corporation indicates its persistent dedication to efficiency and novelty. Particularly, its venture into the field of iceberg production caused a remarkable market stir. This effect was eminent within the general global marketplace. There is an eminent effective utilization of the locally available raw materials. The most appropriate corporate strategy for this business organization must embody several positive elements. It must be able to address critical concerns relating to the performance of the business. The focus of the corporate strategy must be to focus on the utilization of pertinent resources. These might inc lude raw materials, human resources, and even the financial resources. The fundamental objective of the corporate strategy must remain on the maximization of the potential synergies (Kapferer 2012, p. 44). These must prevail across all business units. Apart from this, the concentration must be to offer a sustainable and competitive advantage. This will help the Canadian ICEBERG VODKA Corporation to remain more competitive. This must be both domestically and within the overseas market.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More An effective corporate strategy positively dictates the general marketing strategy. Ideally, any market strategy must be comprehensive. This relates to the factors important while addressing the competition, clientele needs and sustainability. Adequate application of relevant technology must be eminent. Generally, marketing and advertising initiatives have undergone immense transformations. These are largely due to the high level of technology (Lindgren Bandhold 2003, p. 67). With the emergence of increased social networking, media marketing is set to transform. This explains the need to learn and integrate appropriate technology within all marketing strategies. Canadian ICEBERG VODKA Corporation must be engaging a strategy that is able to survive. In addition, it must remain competitive and thrive vibrantly within extremely competitive business environments. Perhaps, it is more appropriate to apply the Aaker’s basic concepts of a strategy for the Canadian ICEBERG VODKA Corp oration. The strategy must sufficiently identify the product market. This is important because it highlights the basic market territorial where effective competition is necessary. There must be an adequate exposition of the nature and investment level within the corporate strategy (Joseph 2010). Additionally, the strategy must address the functional domains required for the competition of the particular product. These include the issues such as the establishment of product prices and the necessary elements of the positioning mechanism. The necessary assets and required expertise must be availed. In other words, the fit corporate strategy must outline the best methodology for availing these assets and expertise. Proper resource allocation is critical within all business organizations (Lamb, Hair Mcdaniel 2012, p. 51). The general corporate strategy must stress or emphasize on the significance of availing and allocating vital resources. This must be applicable within all the relevant business units. The strategy must focus on the targeted vision, goals and objectives. These must be inevitable for the overall business organization. Moreover, the strategy must also comprehensively define the best approach for achieving these aims. A proper definition of how to attain the underlined goals is appropriate. A sufficient description is necessary. This applies to the means of attaining these goals within the organization. The definition of the period for achieving these outlined objectives is important. External and Internal Situational Analysis Canadian ICEBERG VODKA Corporation faces significant challenges from its external environment. There is an eminent stiff competition from other notable business corporations. The recent initiative of the corporation to venture international market has potential impacts. The global competition threat is evident. Apart from these, the Canadian ICEBERG VODKA Corporation faces the legal restrictions on international ventures (Marke twire 2007). These are evident within other overseas investment destinations. There are unfavourable investment policies within particular global investment destinations. The Canadian ICEBERG VODKA Corporation targets these destinations. These conditions have the capacity to influence the external operations of the business organizations. Consequently, it might lead to the minimization of market coverage. The potential external competitors also have the capacity to reduce the extent of market coverage. However, it is important to indicate that there are other rich and virgin market zones to venture. These include the developing states. The high level of technological application may be a potential threat. Indicatively, this might be eminent, particularly, if the organization fails to utilize the highly transformative technology (Mcdonald 2008, p. 40). Certain unfair taxation policies within international destinations might pose potential challenges. The company may also suffer from huge expenses associated with hiring employees. Evidently, most business organizations compete for the little available pool of human resources. This has led to the increase in hiring and maintenance costs for the personnel. This is a remarkable external factor. It is likely to have a significant weight on the performance of the corporation. There are notable internal factors that require proper analysis and consideration. The Canadian ICEBERG VODKA Corporation might not have the capacity to finance some of its operations (Joseph 2010). The impacts of global economic crunch are notable. This might lead to this internal threat. Ineffective adoption and integration of information technology in marketing may lead to dismal performance. Furthermore, marketing requires adequate resources in order to attain high level of efficiency. Statement of the Problems and Opportunities The Canadian ICEBERG VODKA Corporation deals in alcoholic drinks. There are a considerable negative factors associ ated with the consumption of alcoholic drinks. These beliefs exist within almost all global destinations. These negative perceptions on the consumption of the drinks bear a negative impact on the performance of the company (Kapferer 2012, p. 60). Therefore, the perceptions pose potential challenges in the realization of huge revenues on sales. There are particular segments of the clientele that are likely to face extinction. An example of such segment of clientele includes the youth and school-going children. There is a widespread application of policies that undermine the consumption of these beverages by certain age groups. Most government agencies have become prevalent perpetrators of such detrimental guidelines. It is notable that such policies have the potential to undermine business operations of the corporation within most nations. Indeed, this is a remarkable source of threat for the Canadian ICEBERG VODKA Corporation (Marketwire 2007). There are other notable potential chal lenges. Another challenge may be the presence of other vibrant brands within the marketplace. People have different tastes and preferences. Other people might also prefer different brands or types of alcoholic drinks. This might be due to stereotype, peer pressures and unwarranted convictions. These elements influence the efficiency of business performance. The element of competition remains as a potential threat in the success of any marketing strategy plan (Bose 2002, P. 112). Presently, organizations observe the importance of indulging highly qualified and experienced staff. Strategic marketing requires the engagement of a team of marketing experts. However, there is a notable constriction and limitations within the general labour market. Therefore, the Canadian ICEBERG VODKA Corporation is likely to suffer. This is due to the inadequacy of competent employees concerned with marketing processes. The highly flexible and complicated technological applications pose potential impacts . Observably, these might be either detrimental or beneficial. For instance, the Canadian ICEBERG VODKA Corporation has the capacity to employ appropriate technology during marketing processes. This might considerably transform the level of business operations (Marketwire 2007). Many customers might obtain the crucial information. Consequently, this leads to an expanded market base. The application of social networking technology such as the facebook and twitter among others is highly advantageous. On the other hand, lack of application of this transformative technology might be disadvantageous. This is because the Canadian ICEBERG VODKA Corporation might be redundant. Most competitive business organizations within the global market utilize these technological applications. The Canadian ICEBERG VODKA Corporation may remain non-competitive. The developing nations offer viable market niche for the corporation (Mcdonald 2011, p. 60). Together with the BRIC nations, the Canadian ICEBERG VODKA Corporation has the opportunity to expand its market base. However, strategic product promotion strategies are appropriate. This has the capacity to enhance the level of exploitation of these notable opportunities. Currently, there is an evident high rate of transfer of information amongst most target groups. Indicatively, this is highly attributed to the increase in the level of technological application. There is an observable adequate and easy access of raw materials. These are the raw materials used in the production of iceberg. The sweet corn that is grown in Ontario provides the Canadian ICEBERG VODKA Corporation with a locally available source of processing material (Joseph 2010). Notably, most alcohol processing corporations spend huge resources in the acquisition and exploitation of vital raw material. The corporation enjoys the services of an innovative pool of employees. An analysis of the background of Canadian ICEBERG VODKA Corporation indicates significant lesso ns. For instance, the business organization has persistently applied novelty within its operations. This is evident in 1995 during the launch of its first iceberg. The iceberg brand is unique from other brands prevalent within the general market. This is beneficial because it provides the Canadian ICEBERG VODKA Corporation with a remarkable competitive advantage (Thompson 2001, p. 36). This is relative to other notable brands from different corporations. The trend is observable within the local and overseas market arena. The younger age has increasingly identified with this unique brand. Reportedly, they include some of the heavy consumers of this alcoholic drink. There are projections of a further increase in the rates of consumption of the drink in the future. There is an observable role of increased application of information technology in catapulting this forward pattern. These include some of the important areas that form strategic points of opportunity for the corporation. The Canadian ICEBERG VODKA Corporation might face the challenge of developing a comprehensive organizational culture (Marketwire 2007). Particularly, this applies to the multicultural environment that is appropriate for multinational corporations. This challenge might emanate during the design and communication of different advertising messages. The challenge might be eminent with the need to expand into other international investment destinations. Observably, there are states that regulate and monitor the content of advertising messages. Apart from this, they also have notable restrictions on the basic channels for product advertisement. Therefore, there is a high likelihood of minimization of the extent of product promotion within certain communities. Generally, most statutory authorities believe that restrictive policies on advertisement remain as an effective way of reducing alcohol consumption Mcdonald 2011, p. 66). Such policies usually target the protection of particular segment of the general population. An example is the teenage age group. These include some of the remarkable challenges and opportunities that the Canadian ICEBERG VODKA Corporation might encounter. Marketing Strategy Development Objectives Marketing may refer to the human process or initiative aimed at meeting the demands or wants of various customers. This is attainable through important exchange procedures. The identification of the specific customers is important. Ideally, an effective marketing strategy must endeavour to meet the needs of these groups of persons. In this context, the Canadian ICEBERG VODKA Corporation must be able to identify its target customers (Nijssen Frambach 2000, p. 12). It is critical for any business organization to have the capacity to identify its potential competitors. The strategy applied by the potential competitors in meeting their customer demands must remain identifiable. This is important in the establishment of a counteraction. The organization mus t also assess its inherent skills. The competencies pertinent for the company and the needs gaps require sufficient definition. The Canadian ICEBERG VODKA Corporation must note its various collaborators. There is an eminent importance of initiating effective collaborations with the relevant stakeholders. It is also vital to analyse the context and sustainability of the various strategies. The future impacts and performance standards in the general market require adequate extrapolation (Joseph 2010). Indeed, these outlined operations indicate the huge amount of work and input that is required from the marketing department and professionals. Strategic decisions that may embody marketing strategies are important. This is because they deal with both the present and upcoming operations within the external and internal environments. Therefore, any strategic marketing plan must have considerations for the future as well as the present. There must be a perfect match between the business org anization and its environments. The strategies must assume a retrospective course. In essence, they must avoid the aspect of myopia. The thorough observation of the appropriate marketing mix is crucial. Ideally, the Canadian ICEBERG VODKA Corporation must consider the four P’s of marketing. A marketing strategy deals with an eminent interaction between a set of fundamental factors. These include the clientele, the competitors as well as the company itself. Nonetheless, the environment must also form part of the factors in consideration. The strategies focus on the fundamental ways through which any business organization can distinguish itself appropriately from other competitors (Wallace, 2012). In achieving this aim, the business organization must capitalize on the idiosyncratic competencies to provide the best value for its clientele. The strategy must undergo implementation with certain important considerations. For instance, the managment or marketing department must empl oy the appropriate energy in the execution of these strategies. The considerations must involve critical resources and skills intrinsic within the business organization. According to Porter, this process involves the establishment of the firm in a superior rank within the entire marketplace. The strategy must follow the design that allows for the establishment of remarkable market share. Increasing the level of profitability within the general market is an important aim of any marketing strategy. The Canadian ICEBERG VODKA Corporation seeks to develop a marketing strategy with explicitly outlined objectives (Marketwire 2007). The marketing strategy must have the capacity to address all relevant factors. These must include both external and internal factors. Apart from this, the strategy must analyze the competitive and other market segment factors. Provision of the optional strategic approaches is critical. The Canadian ICEBERG VODKA Corporation must operate in compliance to its fit corporate strategy. The Canadian ICEBERG VODKA Corporation has to address the potential needs of its clientele. Furthermore, the strategy must focus on the development of an appropriate resource allocation plan. This is important in attaining the strategic marketing goals. The business corporation must adopt the marketing mix that indicates the real figures within the entire market. The strategic marketing plan has to have a transformative and distinct viral campaign messages. The application of appropriate graphics and artwork in the viral campaign messages must be eminent. This must target different age groups or target audiences within the general marketplace. The design of the strategy must involve the application of appropriate technology (Wallace, 2012,). The internet technology is applicable in the dispersion of viral messages. Ideally, this might involve the use of emailing techniques. The main product in focus must undergo a comprehensive promotion and marketing. Dispersio n of product differentiation messages and other distinct qualities of the iceberg is crucial. Strategic approaches are appropriate for the development of the viral messages. The Canadian ICEBERG VODKA Corporation must recognize the significance of innovation within its market operations. Effective innovation may include the design of alternative methodologies for marketing the iceberg vodka. The advertisement messages must be culturally sensitive within all venture zones. Multi-cultural considerations and awareness create an interactive and encouraging platform for the establishment of a powerful brand. Massive campaigns and awareness creation about the product is necessary. These initiatives must be eminent within all the media sources or channels. Both the print and electronic media channels are applicable in these processes (Wallace, 2012). The viral messages must consider ethical as well as regulatory concerns prevalent within all investment destinations. It is also vital to dev elop a positive attitude towards iceberg vodka. Such an attitude would lead to the development of a positive attitude or intent to buy the product. Segmentation and Target Audience The ICEBERG VODKA Corporation enjoys a considerably wider segment of market audience. The corporation’s market segment is distinct. It is the young population. The specific age bracket is between the eighteen and thirty five years old. The age bracket or market segment has unique characteristics. They have adequate education and are more sociable. This means that they might have access to advertisement information within a relatively short time. They depict an increased tendency in the utilization of internet information. Generally, they are more technophile in nature (Marketwire 2007). The ICEBERG VODKA Corporation has the capacity to extend its operations within other newer market environments. In these initiatives, it is able to expand its market domain and capture other potential market segment s. The identified market segment is composed of transformative young professionals. Both the females and the males constitute this segment. They are typically from almost all the notable socio-economic as well as cultural orientations. They are recognizable within the market as independent and individually crafted personalities. It is important to note the distinctive features of this category or market segment. For example, they have a tendency for belief in the freedom of speech (Richter 2012, p. 34). They also have firm convictions on the concept of justice, fairness and impartiality. It is identifiable that the ICEBERG VODKA Corporation would require a more robust and comprehensive approach in its advertisements. This category of consumers appreciates the significance of living life to its fullest. They also adore leisure, recreation and enjoy the contemporary lifestyle. This means that they frequently identify themselves with recent technological applications. Notably, the grou p adores balancing their lifestyles. They work and have fun with equal measure. Therefore, it is appropriate to note that these people adore distinct goods with unique preference and features. Most business organizations dealing in the production, distribution and promotion of alcoholic drinks presently continue to adapt to this observable trends. The group also depicts the characteristics of trendy bar and home-party drinkers (Marketwire 2007). The social perceptions and peer influence have a significant impact on the level of consumption and preference on certain alcoholic brands. Social visibility and the celebrity tastes also have important influences on their level of consumption of the available alcoholic drinks. There is an observable increased application of mobile phone and other advanced technology within this group. There is a notable capacity of this group to operate effectively within multicultural environments (Tehrani 2008, p. 11). They also have high rates of interna tional travels and can work within diverse destinations. The group has notable characteristic of awareness on most advertisement methods. They only relate and associate with transformative and unique advertisement messages. There is an urgent need for comprehensive market research and analysis. This is applicable within all endeavours to initiate any product promotion initiative. The ICEBERG VODKA Corporation must not integrate rude or confronting advertisement information (Joseph 2010). This is because the main market segment prefers and enjoys unique advertisements. These product promotion initiatives must embody humour, entertainment and intellectual stimulation. The communication methodologies are increasingly transforming in the present world. Indeed, the impacts of globalization influence the lives of this target group (Watkins 2009, p. 70). The marketing initiatives must consider the engagement of strategic communication and feedback mechanism. It is crucial to note the impor tance of including customer care messages within any advertisement content. This market audience is associates with high level of customer service and quality products. Tactical Marketing Strategy A properly designed marketing strategy ensures the success of a particular brand. The focus of the ICEBERG VODKA Corporation must be to integrate a comprehensive marketing mix. There should be a focus on approaching the target market segment from diverse orientations (Bowman Gatignon 2010, P. 22). Employment of the required technical and qualified marketing professionals by the corporation is important. It is the first fundamental consideration in ensuring success of any marketing strategy. The second tactic for enhancing success is the application of relevant technology in marketing interventions. Campaigns, use of emails, press releases and face-to-face networking approaches are critical. Social networking sites such as the twitter and facebook are recognizable as important routes for m arketing efficiency. In observing the marketing mix, the corporation must continuously improve its product. The iceberg vodka is an important brand that has significance within the domestic and global domain (Bers 2011, P. 45). The ICEBERG VODKA Corporation must consider an appropriate product design. Issues related to packaging, bottling and appealing physical presentation are important. The sustainability of the product during the stages of market saturation remains considerable. Persistent innovations contribute to a sustained system of product extension. This aspect enhances the process of differentiation of the product. The ICEBERG VODKA Corporation must adopt a competitive pricing mechanism for its products. These prices must not outweigh the expected benefits. Pricing should occur after an analysis of the patterns notable within other external potential competitors (Jansson 2008, P. 98). Generally, fare prices within the market ensure high level of demand. Other consideration s during the establishment of the prices may include economic factors, income levels and taxation policies. The location of the market must is also critical. In order to realize benefits, the ICEBERG VODKA Corporation must venture into newer market zones. Distribution channels enhancing the access of the iceberg vodka within local and global consumer zones are appropriate (Lamb 2012, p. 78). The promotion methodologies are crucial in the establishment of a tactful marketing strategy. Advertising must be transformative. Application of relevant technology is advantageous. Other significant processes may include public relations and personal selling initiatives. Below is a typical presentation of an implementation chart for the marketing mix that ICEBERG VODKA Corporation may utilize: Expected Benefit Thorough implementation of the SMP can enable the corporation to enjoy diverse benefits. The exploration of novel market opportunities increases the likelihood of a higher return on inve stment. The ICEBERG VODKA Corporation is likely to enjoy a higher competitive advantage. This is only possible after a comprehensive utilization of the available resources, market and technological applications. The ICEBERG VODKA Corporation has the potential to enjoy a powerful domain in the general market share. This means that most notable competitors may lack the capacity to affect the performance of the company (Cannon 2006, P. 78). Identification of the market segment or target clientele within the general population is vital. This is because the corporation is able to design competitive promotion initiatives aimed at attracting more of the segment. Novelty and practical innovation makes the ICEBERG VODKA Corporation to establish a powerful brand within the market. Indeed, there are many potential benefits of implementing strategic marketing plan. Ethical and Regulatory Considerations Notably, there are many ethical and legal concerns associated with the production and distrib ution of alcoholic drinks. These are eminent within all global destinations. The ICEBERG VODKA Corporation must take care to comply with the advertisement ethics and regulations associated with alcoholic drinks (Beer 2010, P. 56). There are policies concerning the content of the viral or advertisement messages. These require the practice of total adherence. There are specific age groups or personalities barred from consuming alcoholic drinks within most nations. This is due to the potential danger posed by the alcohol consumption. As provided by various legal agencies, the product promotion or marketing strategies must note these considerations. For instance, advertisement messages should include warning on the danger of excessive consumption of alcohol. Ideally, this is part of social responsibility. The ICEBERG VODKA Corporation must not focus on greater financial gain at the expense of a compromised society. Conclusion and Recommendations Strategic management is applicable within most business organizations. This is also eminent for marketing operations. Corporations continue to redesign their marketing strategies. This is observable in the increasingly flexible global marketplace. It is important to conduct empirical investigations on the best marketing approaches. Organizations with ineffective marketing strategies are bound to fail (Bers 2011, P. 45). This highlights the basic objective of the report. The Canadian ICEBERG VODKA Corporation must consider and implement some of the highlighted recommendations. This is in order to gain a competitive advantage. A strategic marketing plan is critical for the advancement of business performance. List of References Beer, L 2010, A strategic and tactical approach to global business ethics, Business Expert Press, New York, NY. Bers, U 2011, New media and technology, Wiley, Hoboken, N.J. Bose, C 2002, Principles of management and administration, Prentice-Hall of India, New Delhi. Bose, C 2010, Modern marketing: pri nciples and practice, PHI Learning, New Delhi. Bowman, D Gatignon, H 2010, Market response and marketing mix models: trends and research opportunities, now, Boston. Cannon, T 2006, The entrepreneur’s strategy guide: ten keys for achieving marketplace leadership and operational excellence, Praeger, Westport, CT. Dransfield, R 2001, Corporate strategy, Heinemann, Oxford. Fernando, C 2010, Business ethics and corporate governance, Dorling Kindersley, Delhi, India. Foley, R 2007, Vodka 1000: the ultimate collection of vodka cocktails, recipes, facts, and resources, Sourcebooks, Naperville, Ill. Jansson, H 2008, International business strategy in emerging country markets: the institutional network approach, Edward Elgar, Cheltenham, UK. Johnson, G Scholes, K Whittington, R 2010, Exploring corporate strategy, Financial Times Prentice Hall, Harlow, England. Joseph, A 2010, Breaking the ice: Canadian vodka distiller harvests icebergs to make a big splash in the Canadian and export markets, viewed on https://www.canadianpackaging.com/automation/breaking-the-ice-2-19126/ Kapferer, N 2012, The new strategic brand management advanced insights and strategic thinking, Kogan Page, London. Lamb, W 2012, Marketing, Nelson Education, Toronto. Lamb, W Hair, F Mcdaniel, D 2012, Essentials of marketing, South-Western Cengage Learning, Mason, OH. Lindgren, M Bandhold, H 2003, Scenario planning: the link between future and strategy, Palgrave, Basingstoke. Marketwire 2007, Canadian Iceberg Vodka Corporation Launches Largest-Ever National Consumer Promotion to Honour Canadian Troops and Support Military Families. Web. Mcdonald, M 2008, Malcolm McDonald on marketing planning understanding marketing plans and strategy, Kogan Page, London, England. Mcdonald, M 2011, Marketing plans: how to prepare them, how to use them, Wiley, Chichester. Nijssen, J Frambach, T 2000, Creating customer value through strategic marketing planning: a management approach, Kluwer Academic, Boston, MA. Richter, T 2012, International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets, Logos-Verl, Berlin. Tehrani, N 2008, Contemporary marketing mix for the digital era, AuthorHouse, Bloomington. Thompson, L 2001, Understanding corporate strategy, Thomson Learning, London. Wallace, K 2012, On the rocks: Canadian company’s innovative use of a Newfoundland resource is shaking up the international vodka market. Web. Watkins, C 2009, The young and the digital: what the migration to social-network sites, games, and anytime, anywhere media means for our future, Beacon Press, Boston. This report on SMP Iceberg Vodka was written and submitted by user Kailey Decker to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Analysis of Mississippi Burning essays

Analysis of Mississippi Burning essays In 1964 the nation was faced with the civil rights movement. It captured the attention of Americans and showed signs of hope and progress. Mississippi Burning illustrates the civil rights battle that the nation was facing at this time. The film follows the story of Anderson and Ward, 2 FBI agents that are sent to Jessup County, Mississippi to investigate the disappearance of 3 civil rights workers. The movie portrays the pain and suffering of the blacks and the hatred and rage felt by the whites. The movie is a good depiction of the civil rights events in 1964 and gives a powerful depiction to its audience. Mississippi Burning is the story of the investigation of the disappearance of 3 civil rights workers, 2 white and 1 black. Anderson and Ward are the 2 FBI agents that are sent to Jessup County to investigate. Ward represents the best and the brightest of the Kennedy administration while Anderson represents the opposite. He is a Mississippi native that wants to use unconventional methods to crack the case. For a while, the agents have little progress in the case because the blacks are afraid to speak up as are the whites because of the fear of the Ku Klux Klan. Their presence causes a chain of violence and cruelty towards the blacks, and in the end Mrs. Pell helps them unravel the truth to the disappearance of the three civil rights workers. The illustration of the civil rights movement in Mississippi in 1964 that is depicted in Mississippi Burning is a very accurate telling of the situation. Ward is a good example of the idealistic government officials in the Kennedy administration at the time. He shows hope in the cause and he is not willing to give up until the case is solved, and he is going to do this by using the book method. Also, the white Mississippian is very accurately portrayed in the film. The movie causes you to hate the mayor, sheriff, and deputy because of the depiction. It causes you ...

Nursing care plan ( NCP ) Essay Example | Topics and Well Written Essays - 500 words

Nursing care plan ( NCP ) - Essay Example She has been recently widowed and is living with her daughter’s family. She has hypertension and has been taking maintenance medications to manage her blood pressure. She also has gouty arthritis and is taking diuretics and pain relievers to manage it. The symptoms of her disease include the dyspnea. This dyspnea is causing a reduction in her exercise tolerance, thus also reducing her activities of daily living. Her cough is productive with increased production of sputum. She also has wheezing and chest congestion. Based on her medical history with the disease, she remembers that she has had incidents of persistent coughing during her childhood years, including other common childhood diseases. She remembers that she has had childhood asthma during her school age years, as well as several incidents of bronchitis when she was in her teens and during her early adult life. Her husband was a smoker so she was exposed to second hand smoke for thirty years being married. Second-hand smoke often contributed to her persistent coughing in her adult and her late adult life. In reviewing her environment, she has been a housewife most of her life, except for ten years when she worked as a clerk in a stock broker firm. Her family has lived in an area which is near an asbestos plant which often emits toxic fumes into the air, and which often dumps dust and other wastes in the outskirts of their neighborhood. This plant has been contributory to various respiratory health issues because from the time the plant was built, the incidents of COPD have increased in the area, and some incidents of lung cancer have registered at rates higher than the rest of the general population. Her cough has persistently caused her difficulties in breathing; it has also caused her problems with sleeping as she would often have coughing bouts at night. Her cough is also productive, especially in the morning. Labored breathing is mostly apparent during

Currency Act Essay Example | Topics and Well Written Essays - 500 words

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Tibialis Anterior Tendon Reconstructed With Plate and Screw

Tibialis Anterior Tendon Reconstructed With Plate and Screw Traumatic Ruptures On The Insertion Of The Tibialis Anterior Tendon Reconstructed With Plate And Screw Fixation Technique And Anterolateral Thigh Flap Running title: tibialis anterior tendon reconstructed with plate and screw fixation technique Haijun Mao M.D., Guangyue Xu M.D. Institution:Orthopedics, The Affiliated Drum Tower Hospital of Nanjing University Medical School, Nanjing, China Abstract Objective: Traumatic ruptures of the tibialis anterior tendon are rare but can cause substantial functional deficiencies. This study aimed to evaluate the effectiveness of the reconstruction of traumatic ruptures on the insertion of the tibialis anterior tendon using plate and screw fixation technique and anterolateral thigh (ANTEROLATERAL THIGH) flaps. Methods: Eight consecutive patients with a traumatic rupture of anterior tibialis tendon on the insertion were managed from February 2008 to February 2012. The insertion was reconstructed with plate and screw fixation technique, and the tissue defects were repaired with ANTEROLATERAL THIGH free flaps. Results: All flaps survived without any complications. The average preoperative and postoperative American Orthopedic Foot and Ankle Society ankle-hind foot scores of the patients were 51 and 94.7.Good ankle dorsiflexion strength against strong resistance was observed in eight ankles postoperatively, and a substantial improvement in strength was noted compared with the preoperative examination. Conclusion: Repairing a ruptured insertion of the tibialis anterior tendon using plate and screw fixation technique and ANTEROLATERAL THIGH flaps was a reliable technique and yielded satisfactory results. Level of Evidence: Level V, retrospective case series. Key words: tibialis anterior tendon; plate and screw fixation technique;rupture Introduction Ruptures of the tibialis anterior tendon, either traumatic or atraumatic, are uncommon. Traumatic ruptures are caused by an acute trauma accompanied with osseous or soft-tissue injuries in addition to pain and weakness in dorsiflexion of the ankle[1,2]. Tibialis anterior tendon is important in ankle dorsiflexion3. Ruptures of this tendon can cause functional deficiencies. A localized pseudotumor is usually present at the anteromedial aspect of the ankle, corresponding to the retracted, ruptured tendon end. Physical examination may include loss of the contour of the tibialis anterior tendon over the ankle and the use of the extensor hallucis longus and extensor digitorum communis to dorsiflex the ankle[2]. Traumatic ruptures are usually accompanied with associated injuries. Traumatic ruptures of the tibialis anterior tendon that occur in the avascular lesion within 2cm to 3cm of the insertion make an end-to-end suture impossible because bone reattachment is necessary[1,3–6]. These ruptures are caused by accidents and result in tissue defects. Consequently, island or free flaps may be required during the repair of the tibialis anterior tendon. Clear guidelines about the treatment of these injuries are currently unavailable. Reconstruction of this tendon to restore ankle dorsiflexion and inversion includes end-to-end repair, tendon transfer, or allograft augmentation[4,7–10]. The present study describes a surgical technique using plate and screw fixation with anterolateral thigh (ANTEROLATERAL THIGH) flaps to reconstruct traumatic ruptures of the tibialis anterior tendon. Patients and Methods Eightconsecutive patients with a traumatic rupture of anterior tibialis tendon on the insertion were managed from February 2008 to February 2012. These patients comprised six males and two females with an average age of 32(range,24-46) years. Five and three ruptures involved the right and left legs, respectively. This study defines traumatic rupture as a rupture that occurred because of direct blunt trauma (e.g., accident) to the tendon accompanied by osseous or soft-tissue injuries. These blunt traumatic cases were accompanied by tissue defects, which were reconstructed with ANTEROLATERAL THIGH free flaps. Early repair (3weeks after the rupture or less) was performed for all the traumatic cases, and the average time from rupture to surgery was 1.8(range: 3days to 3weeks) weeks. Rupture of tibialis anterior tendon was diagnosed based on history and physical examination. All patients had functional complaints, includingweakness in dorsiflexion or unsteady gait, limping, and increased fatigue with walking. Physical examination included a pseudotumor at the anterior part of the ankle, loss of the normal contour of the tendon, and weak dorsiflexion of the ankle accompanied by hyperextension of all toes. Magnetic resonance imaging was performed to assess the retraction of the tendon and confirm the diagnosis. All patients were available for follow-up. A retrospective review was conducted on medical records, final patient interviews, and physical examinations at an average of 2years and 3months (range: 1year and 3months to 4years) postoperatively of all cases. Postoperative manual strength testing was performed using a 0 to 5 scale (0, no evidence of contractibility; 1 (trace), evidence of muscle contraction with no joint motion; 2 (poor), range of motion with gravity eliminated; 3 (fair), range of motion against gravity; 4 (good), range of motion against some resistance; and 5 (normal), range of motion against strong resistance. 11 The American Orthopedic Foot and Ankle Society (AOFAS) ankle-hindfoot score was used for preoperative and postoperative evaluation. This 100-point standard rating system is designed to compare the results of different treatment methods in patients with the same disorder. The anti-hindfoot AOFAS scores evaluate pain (50 points), function (including gait, range o f motion, and strength) (40 points), and alignment (10 points). 12 Surgical Technique All surgical cases were performed under general anesthesia in the affiliated drum tower hospital of nanjing university medical school.A small longitudinal incision was made above the superior extensor retinaculum. The extensor retinaculum was left intact if possible to avoid adhesions of the tendon.The proximal ruptured tendon end typically retracted to the inferior edge of the retinaculum or just beneath it. Debridement was performed for the proximal and distal parts of the tendon.If the tendon could be brought to its insertion, a direct tendon repair was carried out. If the tendon ends could not be approximated or if the tendon could not be apposed onto its insertion site, an interpositional tendon graft, which included plantaris tendon (two cases), extensor digitorum longus tendon (one case), and peroneus tertius tendon (one case), was used to bridge the gap and reinforce repair . An anchor is usually used in most reported literature. However, this study employed plate and screw fixation technique to repair the tibialis anterior tendon to its anatomical insertion. Direct tendon repairs were performed in four cases. The end of the tibialis anterior tendon was placed on its anatomical insertion, and then a mini-plate was pressed on it and screwed. The harvested grafts had smaller diameter than the tibialis anterior. In most patients, this tendon could be doubled, which usually resulted in a graft with a diameter of 5mm to 6mm. The ankle and foot were held in maximal dorsiflexion and maximal supination, respectively, to determine the final length of the tendon graft. One end of the grafted tendon was fixed using plate and screw fixation technique. The tendon should surround one screw to ensure a firm insertion. When the bony attachment was performed, the tendons were sutured to each other with Vicryl using the side-to-side technique. Finally, the tissue defect was repaired with free flaps. In this study, the ANTEROLATERAL THIGH was performed in all cases. Short-leg cast immobilization was used for the first 2weeks to maintain the ankle in 0Â ° of dorsiflexion. Weight bearing in the cast was allowed in the succeeding 2weeks. The duration of cast immobilization was determined in part by the surgeon’s perception of repair quality during surgery. At 6weeks postoperatively, weight bearing and full dorsiflexion were allowed. Plantar flexion was gradually increased. Results All ANTEROLATERAL THIGH flaps survived without any complications, such as necrosis and infection, except for bloated appearance. The average preoperative and postoperative AOFAS Ankle-Hind foot scores of the patients were 51 and 94.7, respectively. Active dorsiflexion was possible after 2weeks to 3weeks. Good ankle dorsiflexion strength against strong resistance was observed in eight ankles postoperatively, and a substantial improvement in strength was noted compared with the preoperative examination. All patients were able to walk without a visible limp. However, one patient had a little residual weakness in dorsiflexion in comparison to the uninjured side. On physical examination they still had5/5 strength. This caused some symptoms of fatigue or pain after prolonged walking. One patient had 4/5 strength result in a little claudication and continued hyperextension of the toes when walking. Because of the small sample size, there was no valid statistical means to compare the results. Complications arose in one patient. She developed a regional pain syndrome. At the final assessment, we considered that the adhesion of the intermediate branch of the superficial peroneal nerve may be the cause of complication. After the operation of releasing nerve, the patient reported no residual pain and walked with a normal gait. All patients were satisfied with the final result and would undergo the procedure again. Case report A 46year-old man suffered from a tissue defect and rupture on the insertion of the tibialis anterior tendon from a motor vehicle accident (Figure 1). His preoperative AOFAS Ankle-Hind foot score and ankle dorsiflexion strength were 53 and 3/5, respectively. One week later, a complete debridement was performed. We used the plate and screw technique to reconstruct the tendon insertion without tendon grafting (Figure 2). The defect was reconstructed with ANTEROLATERAL THIGH free flap. After the operation, a short-leg cast was performed. At 2weeks after the operation, the flap was stable and the wound healed well. At a 14month follow-up, the postoperative result was 95.3 and the ankle dorsiflexion strength was 5/5 (Figures 3 and 4). He was able to walk without a visible limp. Discussion Ruptures of the tibialis anterior tendon are rare but can lead to considerable functional deficiencies. Ouzounian and Anderson[10]reviewed their clinical experience with 12 patients who had tibialis anterior tendon ruptures. Two types of ruptures were identified based on clinical presentation: (1) atraumatic ruptures, which occurred in low-demand older patients who presented late with minimal dysfunction and (2) traumatic ruptures, which occurred in high-demand younger patients who presented earlier with more disabilities. The authors concluded that patients with traumatic ruptures, regardless of the time of presentation, demonstrated better function after operative intervention.13 In our studies, the average age of the patients was 32(range,24-46) years. Therefore, correct diagnosis should be performed as early as possible. Delayed diagnosis is common because of intact ankle dorsiflexion that occurs as a result of secondary function of the extensor hallucis longus and extensor digitorum communis muscles[14-17]. The diagnosis is significantly based on physical examination, accompanying by weakness of ankle dorsiflexion and a palpable defect of the subcutaneous portion of the tendon and a peseudotumor at the anterior part of the ankle. A pseudotumor usually corresponds with the retracted ruptured tendon end, which becomes entrapped at the distal extent of the superior extensor retinaculum. Ankle dorsiflexion is weaker than that in the contralateral extremity. A steppage gait is a characteristic but is not universally present. Conservative treatment with ankle-foot orthoses, bracing, and activity modification is a viable option in inactive patients. However, we speculated that even in cases with a considerable delay, a reconstruction should still be considered regardless of the age of the patients[8]. Several operative techniques have been published. Many reports recommend an end-to-end suture, but most publications report the use of other techniques because of the difficulties of obtaining an adequate suture repair[2,3,18]. In cases where tendon stumps are often retracted and undergo degenerative changes, an end-to-end suture does not provide adequate tensile strength to transmit the forces required for function. For such cases, tendon graft is needed. In recent literature, the interpositional autografts used include plantaris tendon, extensor digitorum longus, extensor hallucis brevis, and Achilles tendon[2,13,19]. We used ANTEROLATERAL THIGH flaps for the soft tissue reconstruction in these patients. The advantages of ANTEROLATERAL THIGH flaps include consistent and reliable anatomy, long pedicle, being far from the ablative site, allowing two-team approach, the feasibility to create multiple skin paddle by recruiting additional perforators, the flexibility to reconstruct composite defect with chimeric flap by recruiting different tissue types based on a single pedicle, and low donor-site morbidity. When a muscle component is required, we preferred to elevate the flap in a chimeric fashion anterolateral thigh hough elevating the flap as a musculocutaneous flap is also a viable option and may decrease the operative time[20]. A suture anchor or a bio-tenodesis screw is often used for the reconstruction of the insertion of the tibialis anterior tendon. However, this study employed the plate and screw fixation technique to reconstruct the insertion because of its several advantages. The screw can fix the tendon to the bone as point, and the plate can fix the tendon as flat. According to the physics formula of pressure(p)=force(f)/square(s), large square results in small pressure when muscle tension is constant. The plate and screw fixation technique may increase the square and decrease the pressure, thereby improving the firmness between the bone and the tendon. Two patients removed the cast a week after the operation. At the last interview, the patients had a manual strength of 5/5 and walked without a visible limp. These results indicate that the technique decreased the duration of cast immobilization compared with previously published reports. However, no valid statistical approach could be performed bec ause of the small sample size. In our future research, we will use a large sample size to validate the results statistically. The applied technique was simple and easy to follow. During our operation, we tested different directions (perpendicular, parallel, or other angles) of the plate to the tendon and the direction of the muscular contraction. We considered that placing the plate perpendicular to the tendon is relatively easy. We speculated that a share force exists between the plate and tendon if the plate is parallel to the tendon. In addition, a cutting action may be produced on the tendon after a long time. Thus, we situated the plate perpendicular to the direction of muscular contraction. This study has few limitations. First, it is retrospective and lacks a control group of nonoperatively managed patients. The results are not representative of all patients with tibialis anterior rupture; this study only included younger patients who were symptomatic. Second, the AOFAS Ankle-Hindfoot score was used as the clinical outcome measurement, which is not a validated instrument. Nevertheless, this study allows comparison of results because AOFAS Ankle-Hindfoot score is also used in other published studies. Conclusion We recommend surgical reconstruction of the traumatic ruptured tibialis anterior tendon using plate and screw fixation technique and ANTEROLATERAL THIGH flaps. This technique allows early mobilization and yields satisfactory results.